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WineLab and SberMarket partnership

01
september 2022

WineLab, the retail chain of beverages managed by BELUGA GROUP, and SberMarket, food delivery service, starts cooperation. Customers may pick up their orders from almost 1,200 stores of the chain.

SberMarket offers a wide range of WineLab products from more than 900 items. The brand portfolio includes different categories and segments of popular alcoholic beverages, including vodka, absinthe, balsams, bitters, brandy, wine, cognac, liqueurs, tinctures, rum and tequila. In addition, the chain offers a large selection of soft drinks, beer and snacks. Already now it is possible to place an order in SberMarket and collect it without queues in one of the WineLab stores.

The cooperation between WineLab and SberMarket will allow the retail chain to attract an audience through an additional sales channel, and the service to offer customers wider range from the alcohol assortment.

Konstantin Prokhorov, General Director, WineLab:

“We see great prospects in partnership with SberMarket, the largest food delivery service. It provides WineLab with a new additional sales channel, and offers SberMarket customers convenience and the ability to order all necessary in one application. E-commerce is one of the priorities in the BELUGA GROUP strategy, so we plan to further develop our own online storefront and partner projects”.

Sergey Katasonov, Director for Business Development, SberMarket:

“Pickup is becoming an increasingly popular service among SberMarket customers: in the first half of 2022, the number of such orders increased 6.2 times compared to the same period last year. One of the growth drivers was the option to order alcohol online and pick it up along with groceries and household goods. By launching cooperation with WineLab, we offer our customers a wider selection of both non-alcoholic and alcoholic drinks, which can be picked up at a convenient time and without a queue”.

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