BELUGA GROUP sold more than 1 million bottles of Golubitskoe Estate premium still wines in 2020. The brand showed a 140% growth year-on-year.
Golubitskoe Estate wines took the leading positions for Russian premium domestic dry wines, those priced over RUB 400 per bottle. According to store sales data from the top 13 retail chains — Azbuka Vkusa, AUCHAN, WineLab, Verny, Globus, Dixi, Karusel, Lenta, METRO, O'KAY, Perekrestok, Magnit, and Pyaterochka — Golubitskoe Estate wines led sales with 23% of the market in their category. According to BELUGA GROUP estimates, these retail chains account for approximately 70% of premium wine sales in Russia.
The winery plans to launch a few novelties for 2021, including a line of super-premium wines for the HoReCa channel.
BELUGA GROUP's CEO Alexander Mechetin commented on the achievements, stating: "One million bottles is an important milestone that the Golubitskoe Estate wines have reached in less than two years. This was made possible by a combination of a few factors.
First of all, these are some exceptional wines made from European grape varieties, grown in one of Russia's very best terroirs, and carefully crafted at the contemporary Golubitskoe Estate winery. The superior taste of Golubitskoe Estate wines has consistently garnered high praise from Russia's leading enologists and sommeliers and has won it numerous awards, including gold medals at the Prodexpo International Wine Competition, the International Professional Wine and Spirit Competition, and the Leo Golitsyn International Wine Competition, and others. In 2020, Golubitskoe Estate Pinot Noir Reserve 2018 and Golubitskoe Estate Cabernet Sauvignon made their way into the Russian Wine Guide's top 10 best red wines.
Second of all, our federal distribution network, along with our smart marketing strategy, have enabled the brand's success. Golubitskoe Estate are now widely sought-after wines in their category, with most national retail chains. This means that consumers trust domestic winemakers to produce excellent and affordable wines. Our product has all the benefits sought after by consumers: it is a great value for the money, and it has a transparent history, a great taste, and an attractive design.
I extend special thanks to our team, made up of people who love the product and are passionate for what they do. Such success in such a short amount of time would not have been possible without the effort, expertise, and ideas they have invested in the brand."