RU

BELUGA GROUP presents Belenkaya Cranberry flavored vodka

06
july 2022

The Belenkaya brand’s collection has replenished with a novelty: Belenkaya Cranberry flavored vodka.

The new product is being created at the Georgievsky Distillery. Quality Traditions, one of the most technologically advanced facilities of BELUGA GROUP. Wild cranberry, peppermint, and Icelandic moss contribute to the rich and refreshing mouthfeel and distinctive flavor of Belenkaya Cranberry, while the stylish cranberry-red design accentuates its bold and vibrant character.

The new addition is a long-awaited puzzle piece that perfectly complements the Belenkaya line, which now features three classic vodkas – Belenkaya, Belenkaya Lux, and Belenkaya Gold with Alpha Spirit – and three flavored products: Belenkaya Five Grains, Belenkaya Rye Malt, and Belenkaya Cranberry.

Sales of flavored vodka have grown by +35% over the last three years, while cranberry vodka sales have increased by 107% within the same period. This new product with such a popular flavor will be sure to boost Belenkaya's standing in this highly promising category.

Belenkaya Cranberry is already available at WineLab, Magnit, Lenta, O’KEY, METRO, and Perekrestok retail chains.

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