Super-premium brand Beluga became the exclusive vodka partner of the Russian Pavilion at Expo 2020 in Dubai, which is taking place from October 1, 2021 to March 31, 2022. This Expo is the biggest in history: with 192 participating nations and an expected 25 million visitors. The brands integration in the most significant world events is an important part of the Beluga vodka’s global marketing strategy.
On the terrace of the second floor of the Russian Pavilion, one of the largest and most visited at Expo 2020, the luxurious lounge area branded by Beluga is established, and all the major events are held in this place. There is the bar in the center of the area, decorated in the brand's traditional Art Deco style with a recognizable caviar aesthetic. The interior sustained in bright color pallet with a metallic lustre and the use of marble and brass is distinguished for its elegance and delicate luxury.
The bar offers not only the full range of the Beluga vodka and signature cocktails based on it, but also the still and sparkling wines Golubitskoe Estate and Tête de Cheval.