BELUGA GROUP starts production of the Staraya Moskva vodka brand
The Staraya Moskva brand was acquired by BELUGA GROUP in December 2021 to strengthen its position in the mid-price segment. The brand has been present on the market since the early 1990s. Over its 30-year history it has won the loyalty of consumers and has been awarded several awards for quality from industry professionals.
Staraya Moskva is a Russian vodka with a classic taste, which is the embodiment of traditions in modern reality. The drink blends high-quality Lux spirit and specially prepared softened water.
BELUGA GROUP has retained the brand’s innate traditional technology and production recipe, but renewed the design, while maintaining the continuity of the previous label. The production takes place at the Georgievskiy. Traditions of Quality distillery.
The Staraya Moskva vodka is already available to the WineLab customers and soon will be listed to the key retail chains.