BELUGA GROUP opens 800th WineLab store
BELUGA GROUP announced the opening of the 800th WineLab store. Thus 46 new outlets started operation in September. The majority of alcohol boutiques were opened in Moscow and St. Petersburg – priority cities for the chain’s development. In total, the number of stores in the capital regions has increased by 120 since the beginning of the year, while in St. Petersburg it has tripled.
All stores feature popular brands of beverages produced by BELUGA GROUP and partner companies, there operates a click & collect pre-order system via the winelab.ru website and the WineLab mobile application, as well as a loyalty program that allows customers to purchase products at optimal prices. The number of WineLab loyalty program members exceeds 3 million clients.