BELUGA GROUP becomes the exclusive distributor for JP. Chenet in Russia
Continuing to expand its portfolio of imported wines, BELUGA GROUP, one of Russia’s largest alcohol companies, assigns to distribution of renowned French wine brand JP. Chenet. The new agreement with producer Les Grands Chais de France comes into effect on January 1, 2021.
JP. Chenet was the first to propose single-varietal wines made from French grape varieties – a revolutionary solution for 1984, the moment of the brand’s launch. The vineyards are located in the most valued winemaking regions of France: Gascony, between the Atlantic Ocean and the Pyrenees, and Pays d’Oc, bordering the Mediterranean. As for today, JP. Chenet is among TOP-5 Global Wine Brands according to Wine Intelligence Agency: with an export to 173 countries, the brand’s global sales are about 80 million bottles with a slanted neck per year, of which over a million are being sold in Russia. JP. Chenet wines are well-known to several generations of Russian consumers: the brand has been represented here for 25 years. Under BELUGA GROUP leadership JP. Chenet collection will include a wide range of semi-dry, semi-sweet and sparkling wines, and the sales volumes shall be increased up to 1,5 million bottles per year in a 3-years perspective.
Statement of Alexander Mechetin, CEO of BELUGA GROUP: “As for September 2020, BELUGA GROUP’s sales of imported wine brands increased by 45,2%. This category’s potential remains promising, and we continue to expand our portfolio with world-renowned brands, as well as develop our partnerships. As such, cooperation with the Les Grands Chais de France has a special meaning for BELUGA GROUP: since 2017 we represent their CALVET wines in Russia, and are thrilled to expanding our partnership with another strong brand – JP. Chenet”.
Statement of Joseph Helfrich, founder and president of Les Grands Chais de France: “Our group today is both the leading French wine making Family and the top marketer of international French wine brands. Beforehand BELUGA GROUP have very successfully re-built The Maison CALVET brand in Russia, one of the most beautiful jewels in the French wine industry. I’m very proud and enthusiastic to announce the strengthening of our partnership: from January 2021, the group will take over the distribution of the JP. Chenet – the leading French wine brand, one of the strongest in the world. I am certain that professionalism of BELUGA GROUP team and their ambition to build the wine market in Russia with strong and authentic brands bring value and pleasure to the Russian consumer”.
About Les Grands Chais de France
Les Grands Chais de France is the privileged partner of wine-growers in the great wine-producing regions of France, a viticulturist and maturation specialist, one of the leading privately-owned winemakers in the country.
The Group owns estates and domains in such important regions as Alsace, Jura, Diois, Languedoc-Roussillon, Bordeaux, Val de Loire, Burgundy and Provence, over 3000 ha of vineyards in total, and executes the wine business spans from A to Z: vine cultivation, winemaking, package design and marketing. Every year, more than 1,5 million hl of wine are produced on the company’s own domains and estates, and by its partners. This scope as well includes crémants: GCF ranks as the top French sparkling wines producer using traditional methods, outside Champagne. The company stands out for the desire to preserve winemaking heritage, combining traditions with the industry’s innovations and modern trends.
The Group’s mission is to create high-quality wines for the wide range of consumers. Its key brands have been repeatedly mentioned on the international level: thus, J.P. Chenet is among TOP-5 Global Wine Brands according to Wine Intelligence Agency, and Reserve du Ciron Sauternes from The Maison CALVET has been served for the guests of the Nobel Banquet in 2014.
Les Grands Chais de France is the leading French exporter of wine and spirits: the group’s production exports to 173 countries.
Les Grands Chais de France was founded by Joseph Helfrich in 1979.