XUXU is a brand of berry liqueurs with strength of 15%, owned by the German company Underberg.
Underberg was launched by Hubert Underberg and his wife Katharina Albrecht on their wedding day in 1846 and has remained a family business for 175 years; it is currently run by the fifth generation of the Underberg dynasty. Underberg includes five distilleries and is the third-largest distributor of wines and spirits in Germany. The company is headquartered in Rheinberg.
The uniqueness of XUXU liqueurs is ensured by the high-quality blend, made exclusively with natural ingredients: strawberry puree, lime juice, premium vodka, and water, following a complex production process, which eliminates any possibility of imitation and counterfeits. The high quality of XUXU liqueur has been confirmed through its recognition by the judges at the World Spirits Award 2014, where the drink received a gold medal with a score of 96 out of 100.
In its home market, in Germany, XUXU liquor sales reach 1 million bottles a year.