BELUGA GROUP is the largest alcohol company in Russia, a major producer of vodka and distilled beverages, and one of the main importers of strong spirits in the country.
Our business philosophy is consumer-oriented and based on leadership, innovation, global mindedness, and personal fulfillment. This is our DNA that enable us to move forward.
Over the past 20 years, we have made advancements that many businesses spend decades trying to achieve. Today, we are proud to call ourselves a market leader, a global innovator that boldly goes to experiments, and a company that strives to build the best corporate culture in the industry.
We owe our success largely to our powerful manufacturing base of high-tech facilities, including the Arkhangelskiy and Mariinskiy distilleries, the Ussuriyskiy Balzam factory, the Bastion distillery, the Moscow-region based Georgievskiy. Traditions of Quality distillery, the Chugunovsky Ethanol Plant Distillery, and the Golubitskoe Estate winery.
Our production facilities are strategically located in major federal districts, including Central, Far East, North West, Privolzhsky, and Siberian, and also Krasnodar region. Geographical diversification allows us to cut logistical costs, as well as reduce technological and operational risks.
Our production facilities employ state-of-the-art equipment with a total capacity of over 20 million decaliters. The equipment fully meets the legal requirements for the production of alcohol and the staff is made up of experienced professionals.
Distribution and Logistics
Our company owns the largest distribution chain in the country. This helps us supply a full range of products to super- and hypermarkets of major federal and regional chains, convenience stores, and traditional retail outlets, as well as restaurants, cafes, hotels, and bars. Thanks to the day-to-day work of over 1,400 employees engaged in sales, customers can purchase our own products and imported brands throughout Russia, from Kaliningrad to Vladivostok.
We work with over 200,000 retail outlets.
Our well-structured logistics system is another secret to our success. It consists of warehouses at the group's production facilities, regional warehouses, and a large warehouse complex in the Moscow region. The total area of the group's warehouse facilities tallies over 100,000 sq. m.
owned by the group
More than 700 of our WineLab retail outlets, through which we sell our products and imported brands, operate in Moscow, St. Petersburg, and the Far East. In 2020 WineLab won the Retail Week Awards 2020 as "The Fastest-Growing Food Retail Chain". About 3 million customers make purchases in our retail chain each month.
Today, we are one of the top three importers of spirits and wine in Russia, cooperating with 50 suppliers from 18 countries. Our carefully selected import portfolio consists of over 100 brands, including world-famous products in high demand in Russia.
The group is the exclusive distributor of William Grant & Sons and represents a number of Scotch brands, including Glenfiddich, Grant's, Monkey Shoulder, Clan McGregor, and The Balvenie, as well as Hendrick's gin, Milagro tequila, and Tullamore D.E.W. Irish whiskey in Russia. We also distribute products from the Camus cognac house, as well as Barcelo rum, Torres brandy, Noy Armenian brandy, Berneroy calvados, Sandeman port wine, and a line of herbal bitters by Latvijas Balzams.
We exclusively represent in Russia international winemakers and brands. These include Familia Torres, Masi, Tenuta Luce, Champagne Billecart-Salmon, Maison Louis Latour, Gerard Bertrand, Faustino, Cono Sur, Maison Calvet, Piccini, Barefoot, Markus Molitor, and Mateus. We also are the exclusive distributor of RIEDEL, the Austrian producer of premium glassware.
Since 2017, our company has been a partner of Bacardi, bottling and packaging William Lawson's and William Lawson's Super Spiced whisky at our Georgievskiy. Traditions of Quality distillery.
sold in 2019
Our business interests goes beyond Russia. We continue to enter foreign markets, open new countries, and expand distribution in the countries in which we already operate. Our company has representative offices in the USA, Germany, France, Great Britain, Spain, Italy, Israel, Australia, Kazakhstan, Georgia, Kyrgyzstan, Cyprus, and the Baltic countries.
Our indisputable flagship, the Beluga vodka, has become a global hit and a benchmark for Russian export goods. Moreover, half of the brand's sales have taken place in foreign markets. The brand has been strengthening its position in the USA, Israel, Europe, and the CIS. Beluga is also widely represented at major international airports under all major Duty-Free operators. In 2019, over 260 airports sold Beluga.
Other important export brands include Belenkaya, Myagkov, Tsar, Arkhangelskaya, Copper Horse mainstream vodkas, and Green Baboon premium Russian gin.
in terms of sales
The group's success in foreign markets is a direct results of its systematic promotional strategy based
on the selection of partners from the most influential and experienced local distribution enterprises.
Thanks to a partner network of over 100 companies, we are able to represent our products abroad, wherever the consumers may be found: in cafes, bars, restaurants, and nightclubs, as well as chains and independent stores.
BELUGA GROUP unites 10,000 talented people with a shared goal of creating and developing alcohol brands for all types of customers.
Today, our range includes just about everything: vodka, whisky, gin, cognac, brandy, rum, tequila, wine, and many others. No matter where you may be in Russia, you can always find Beluga, the superpremium star of our portfolio, as well as the overwhelmingly popular Belenkaya, Myagkov, and Arkhangelskaya vodkas, Zolotoy Rezerv brandy, Fox & Dogs whisky, Golubitskoe Estate premium still wines, Tête de Cheval sparkling wines, and Green Baboon gin.