Myagkov vodka – one of key players in the Russian market of vodka in a subbonus segment. The main competitive advantage of a brand is the exclusive softness of taste based on a combination in production of the softened water, a dynamic filtration and natural ingredients
Myagkov pays special attention to modern design and constantly realizes the brightest marketing decisions.
The brand portfolio is regularly replenished with new products of the most perspective directions. 40% "Myagkov with taste of the Cranberry", "Myagkov of Limonnaya", "Myagkov Chily & Honey" and also liqueurs and Myagkov tinctures with a strength up to 20% have already surely occupied the niche. The regular limited series, such as "Myagkov Playboy" in cooperation with the world famous magazine, instantly become a hit of sales.